Blue Islands Ups The Ante

December 15, 2006

“Fighting long-standing, state-owned airlines is not an experience reserved only for low-fare carriers.” Regional Airline World November 2006

AirKiosk System Helps Independent Provide
Better Service at Lower Cost

Blue Islands is beating the odds against a tax-payer funded competitor, Aurigny Air Services, as featured in Regional Airline World magazine.

Blue Islands’ parent Healthspan Limited began its innovative campaign with a migration to the AirKiosk solution in April 2006. This ensured Blue Islands’ inventory, reservations and revenue management system could support the launch of new destinations, larger aircraft (Jetstream 32), and passenger self-service features such as online booking change, which Blue Islands provides free of fees.

A key element of Blue Islands’ strategy is its “Business Advantage” program, enabled by the AirKiosk system’s functions for private web booking pages and microsites. “Business Advantage” allows loyal Blue Islands’ corporate customers to book negotiated fares directly through its website. In addition, Blue Islands has opened free lounges for its passengers.

“Despite all these benefits,” writes Regional Airline World, Blue Islands’ fares are still lower than Aurigny’s.

The AirKiosk system has provided airlines with an ahead-of-the-art inventory, reservations and revenue management solution at low cost since 1999.

Blue Islands, formerly Rockhopper, has served the Channel Islands in competition with Guernsey-owned Aurigny Air Services since 1999.

Sources:
Regional Airline World
Sutra, Inc.

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