August 3, 2004
|“Our website is at the cutting edge in the industry and allows us to reduce costs and pass those benefits on to customers in the form of low fares.”
Air Southwest, the low fares regional airline, is reporting a huge increase in the number of visitors to its website with 90,000 people a month — or 3,000 every day — logging on to www.airsouthwest.com.
The number of visitors has more than doubled in the last six months and is being attributed to Air Southwest’s growing popularity and the fact that www.airsouthwest.com offers an increasing range of on-line travel services and information.
Mike Coombes, general manager commercial at Air Southwest, said: “Internet marketing has revolutionised air travel. Our website is at the cutting edge in the industry and allows us to reduce costs and pass those benefits on to customers in the form of low fares.
“90% of our sales come through the site and in recent months we’ve been adding new online services to offer visitors a complete travel package.
“We’ve also included a new section called Travel Southwest which contains useful links for destinations we serve, including Devon, Cornwall, Bristol, Jersey and Manchester, so the website is a real shop window for visitors wanting to explore these areas.”
Visitors to www.airsouthwest.com can also subscribe to an email newsletter called e-Southwest which includes news and information on the latest offers from Air Southwest and its travel partners. First launched in January, e-Southwest now has some 7,500 subscribers.
Air Southwest recently carried its 100,000th passenger and to date has sold in excess of 140,000 tickets since its launch last October.
Source: Air Southwest, On-line boom.